Websites — some of the new sites we're working on
Salient-AI is a new agency, and this is an honest look at where we are right now. These are homepage concepts we're developing with local Kent businesses — early ideas, not finished launches. Some are first drafts, some are on their second or third round, and all of them will keep changing as we work through them with the people they're for.
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Our approach
Start with an idea, then shape it together
As a young agency, we'd rather show what we can do than tell people about it. So when we start talking with a business, we often begin by sketching out a homepage concept: how the business could present itself, what the first impression should be, and how a visitor might find what they need quickly.
Each concept takes roughly one to two weeks. We look at the business, its customers and its competitors, then design around what makes it different. A family-run landscaper needs to show off finished gardens. An accountancy firm needs to feel calm, clear and trustworthy. A mortgage broker needs to make a complicated process feel simple.
None of the work below is finished. These are ideas we're exploring with businesses right now. Some will change a lot, some may not go ahead, and others will become full websites over the coming months. We're sharing them because we're proud of the direction, and because they show how we think.
How we work
From first concept to live site
1. Discovery
Getting to know the business, its customers and what the website needs to do.
2. Concept
A homepage design that sets the look, tone and structure. This is where every project on this page is today.
3. Design and build
Refining the concept with feedback, designing the remaining pages and building a fast, responsive site.
4. Launch and grow
Going live, setting up search and analytics, and improving the site as the business grows.
Concepts in progress
A sample of what's on our desk
A calm, confident look for a local accountancy practice, with services and office locations easy to find.
Concept in progress
A clear, reassuring homepage for an estate management company, built around its services and promise to residents.
Concept in progress
A people-first design for a financial advice firm, putting the team front and centre to build trust from the first visit.
Concept in progress
An image-led homepage that lets finished gardens, patios and planting do the talking.
Concept in progress
A homepage that turns mortgages, remortgages, commercial finance and insurance into simple, easy-to-follow paths.
Concept in progressSnapshot —
Homepage concepts in progress with Kent businesses.
Sectors: accountancy, finance, property and landscaping.
Weeks from first conversation to website build.