Services — Packaging & 3D Modelling

Make them reach for yours.

Packaging has seconds to make an impression.

We create distinctive packaging and retail experiences that bring together strategy, creativity, 3D and decades of production expertise — taking ideas from the first sketch all the way through to finished artwork and press approval.

Bring your product to life

From imagination to shelf

  1. StructureThe flat dieline folds into a 3D object.
  2. IdentityTypography and graphics appear.
  3. MaterialPaper becomes foil, glass, metal or plastic.
  4. 3DLighting and shadow turn it into a photoreal render.
  5. RangeOne pack becomes six SKUs.
  6. RetailThe camera pulls back — and they're on the shelf.
  7. CampaignThe same 3D asset becomes a billboard, social ad and website hero.
  8. ProductionAnd finally, the real printed product.

01 More than a box

Packaging is part of the product.

Great packaging has a lot of jobs to do.

It needs to communicate the brand, explain the product, stand apart from the competition and create something people want to pick up — while still working within the practical realities of manufacturing, materials, print and retail.

We consider all of it.

  • Brand
  • Structure
  • Graphics
  • Materials
  • Retail
  • Production
  • Experience

The result is packaging designed for the real world, not simply the presentation deck.

02 Concept & creative

Start with an idea worth picking up.

Whether we're creating something completely new or refreshing an established product range, we explore the creative territory around the brand, customer and category before deciding what the packaging should look like.

From initial strategy and concepts through typography, colour, imagery and graphic language, we create packaging designed to earn attention in competitive environments.

  • Strategy
  • Concepts
  • Art direction
  • Identity
  • Typography
  • Graphics
  • Range architecture

03 Structure

Form is part of the experience.

Packaging isn't only a graphic surface.

Shape, construction, opening, materials and physical interaction can all become part of how someone experiences the brand.

We consider the relationship between structure and graphics from the beginning — developing packaging concepts that work as complete physical objects.

  • Cartons
  • Bottles
  • Labels
  • Sleeves
  • Boxes
  • Gift packs
  • Multipacks
  • Displays

And where specialist manufacturing or structural engineering is required, the design can be developed alongside the appropriate production partners.

04 3D visualisation

See it before it exists.

We create detailed 3D models and photorealistic visualisations that allow packaging concepts to be explored, refined and presented before committing to physical production.

Change the material. Rotate the pack. Try another finish. Put it on a shelf.

3D makes it possible to make decisions earlier — and communicate the final idea much more convincingly.

  • 3D modelling
  • Materials
  • Lighting
  • Rendering
  • Mock-ups
  • Product visualisation

05 From model to campaign

Build it once. Take it everywhere.

The 3D asset doesn't have to disappear once the packaging has been approved.

It can become the foundation for an entire library of product imagery — creating polished visual assets before a production sample has even reached the studio.

  • E-commerce imagery
  • Campaign renders
  • Product launches
  • Social content
  • Advertising
  • Websites
  • Retail presentations

And because Salient also works across Video & CGI, Paid Media, Social and Websites, those assets can move directly into the wider campaign.

  1. Pack
  2. 3D model
  3. Campaign
  4. Social
  5. E-commerce

06 Retail & Point of Sale

Own more than the shelf.

A product rarely exists in isolation.

We can extend the packaging idea into the wider retail environment — creating a consistent experience from the product itself to the space surrounding it.

  • POS displays
  • Counter units
  • Retail graphics
  • Promotional displays
  • Launch environments
  • Experiential concepts

One visual idea. Applied across the complete customer experience.

07 From screen to press

Great ideas still have to print.

There is a big difference between creating packaging that looks good on screen and creating packaging that survives the journey into production.

Our experience extends beyond design into finished artwork, print production and press approval — helping ensure the final physical product retains the quality and detail of the original creative idea.

  • Artwork
  • Repro
  • Pre-press
  • Colour
  • Finishes
  • Specifications
  • Production
  • Press approval

Because the final product is what matters.

08 Built for ranges

One product today. Twenty tomorrow.

A strong packaging system needs enough consistency to build recognition — and enough flexibility to accommodate different products, flavours, sizes, markets and future launches.

We create scalable packaging systems rather than designing every SKU as an isolated object.

  1. Master design
  2. Variants
  3. Range
  4. Extensions
  5. Markets

That means thinking about hierarchy, colour coding, typography, imagery and information architecture from the outset.

09 Led by experience

Stephen Rossouw, Director of Packaging & 3D

20+ years from concept to shelf.

Stephen Rossouw

Director of Packaging & 3D

Stephen brings more than 20 years of experience across packaging, retail, point-of-sale and experiential design — combining creative thinking with deep production knowledge developed across leading FMCG agencies and major print-production environments.

ClientsCoca-Cola · Red Bull · Unilever · Cadbury · Johnson & Johnson · Mars · Adidas · Jägermeister

10 How we work

Imagine. Design. Visualise. Produce.

  1. 01

    Discover

    Understand the product, brand, audience, category and commercial objectives.

  2. 02

    Explore

    Develop creative territories, structures and packaging concepts.

  3. 03

    Design

    Build the graphic and structural language into a complete packaging system.

  4. 04

    Visualise

    Use 3D modelling and photorealistic rendering to explore and present the finished product.

  5. 05

    Artwork

    Translate approved creative into technically accurate production-ready files.

  6. 06

    Produce

    Support repro, pre-press, proofing and production through to final approval.

  7. 07

    Extend

    Take the finished assets into retail, e-commerce, campaigns and digital experiences.

Start a project

From first sketch to final shelf.

Whether you're launching something completely new, reinventing an existing product or building an entire range, we can take your packaging from initial idea through design, 3D visualisation and production.

Let's make something worth picking up

Areas we serve